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Natasha's Law

Labelling requirements for food that is Prepacked for Direct Sale

About Natasha's Law

There will be new legal allergen labelling requirements from 1 October 2021 following the death of Natasha Ednan-Laperouse, who had an allergic reaction caused by a baguette containing sesame which did not require allergen labelling at the time. The requirements for Prepacked for Direct Sale (PPDS) food labelling will change. The new labelling will help protect your consumers by providing potentially life-saving allergen information on the packaging.

What is PPDS?

PPDS is food which is packaged at the same place it is offered or sold to consumers and is in this packaging before it is ordered or selected.

What are the changes?

From 1 October 2021 any business that produces PPDS food will be required to label it with the name of the food and a full ingredients list, with allergenic ingredients emphasised within the list. It can include food that consumers select themselves (for example, from a display unit), as well as products kept behind a counter and some food sold at mobile or temporary outlets.

Businesses need to check if their products require PPDS labelling and what they need to do to comply with the new rules.

Where can I get further guidance?

You can find guidance on PPDS on the Food Standards Agency website.

There is sector specific guidance for the following (please select the appropriate link):