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Hunstanton Masterplan

Information on the masterplan that will guide regeneration in Hunstanton

About the Regeneration Masterplan

A masterplan to guide regeneration for Hunstanton's Southern Seafront and Town Centre was launched in 2008.
Additionally, the southern seafront area has been identified as a priority in the Hunstanton Prosperity Coastal Community Team Prospectus, which was endorsed by Cabinet in April 2017.

The plan provides a framework for the:

  • enhancement of the built environment
  • promotion of development opportunities in the area
  • the attraction of new investment
  • a programme of enhancement to the visitor

Hunstanton Prosperity, successfully secured £50k from the Norfolk Business Rates Pool (match funded by the borough council) to develop a vision and a viable Masterplan, informed by supporting documentation, for the southern seafront area.

The Masterplan exercise is to assess the feasibility (development potential and viability) for mixed use redevelopment, options for public realm, vacant sites and underutilised sites within the study area. It's broken down into 3 parts:

  • Southern seafront sites behind the sea defence
  • Public realm enhancements and use of the promenade over and above its role as a sea defence
  • The feasibility of a marine lake to retain water and provide an extended offer

The masterplan was launched with a presentation to stakeholders in Hunstanton Town Hall in September 2008. It was formally adopted in November 2008.
All four parts of the presentation, and it's appendices, can be downloaded from the link below:

View the Regeneration Masterplan presentation documents

The vision

The masterplan sets out a vision of Hunstanton as:

  • an active town
  • a town that meets the needs of its residents and acts as a good local service centre
  • a more attractive seaside destination, where visitors return, stay longer and spend more
  • a town that respects its heritage, whilst looking to the future
  • a town that makes the most of its setting and natural assets, linking town and seafront and emphasising the views

What the plan reviews

The masterplan reviews key aspects of the functioning of Hunstanton as a seaside resort and local service centre, including:

  • identifying potential development sites
  • improving vehicle and pedestrian movement, public transport, access and parking for residents and visitors
  • providing design guidance
  • identifying areas for visual improvement and environmental enhancement, particularly in the public realm

Hemingway Design

The tender exercise was completed in April 2018, and Hemingway Design have been appointed. You can see their vision by downloading their proposal document

Hemingway Design is a multi-disciplinary consultancy. It has relevant sub-contractors involved with specific knowledge and experience, for example, marine engineering. 

Hemingway Design has been involved in a number of coastal town projects including Margate, Lowestoft, Bognor Regis and Morecombe to name a few.

The council team involved in the tender process were very impressed with Hemingway Design’s understanding of Hunstanton, and also their:

  • approach to consultation and engagement 
  • ideas for galvanising an exciting vision for this part of the town

Levelling Up Fund Application

Cabinet have agreed recommendations to make the replacement of Alive Oasis the preferred option to bid for up to £20m of Levelling Up funding.

Cabinet members considered a report that described how the current facility would require significant short-medium term maintenance investment, while a new, more energy efficient, building would have lower running costs. It identified a range of benefits from a new facility, including enhanced employment opportunities, an increase in participation and the knock-on benefit of reducing isolation.

Several options for Levelling Up applications were considered, with the recommended option being to make the Oasis the preferred scheme. The cabinet also approved a budget of £100,000 to work up detailed proposals.  The proposals include; improved facilities and amenities, a 25m 6 lane swimming pool, learner and splash pool, activity box, fitness and cycle studio space, fitness suite and wellness hub along with soft play area to utilise the bowls hall during the summer months.

This development and its proposals will take a number of years, updates will be posted here when available.

Cabinet agrees to bid for £82M of Levelling Up funding | Borough Council of King's Lynn & West Norfolk (