Published: Monday, 19th January 2026
The borough council has teamed up with award-winning meal planning platform FiveDinners.com, founded by TV chef and author Theo Michaels.
The partnership is aimed at supporting West Norfolk families by giving away free premium membership to the platform.
“As a father of three and working fulltime I know how hard it can be for many families and individuals to figure out what to cook every night – it is a faff!”
said Theo Michaels, founder of FiveDinners.
“By working with the Borough Council of King’s Lynn & West Norfolk, we’re making it easier for families to enjoy delicious, affordable, home-cooked meals together while helping them save money and cut food waste. And because the plans are personalised, residents set their preferences; number of people they are feeding, allergies, etc. and get a brand-new personalised meal plan with a complete shopping list every week.”
Residents who sign up will join over 30,000 other members who get instant access to a wide variety of tried-and-tested meal plans designed for every lifestyle; be it quick and easy, affordable, menopause focussed and more. Each week, members receive a personalised meal plan with a complete shopping list with step-by-step instructions for total novices in the kitchen to the Masterchefs out there.
Cllr Jo Rust, Cabinet member for People and Communities, added:
“This initiative, organised by the Lily team at the borough council, will give residents across West Norfolk fully personalised meal plans — including low-calorie, menopause-friendly, affordable, family-friendly and so much more — with a complete shopping list every week to save time, money, reduce food waste, and never go through the pain of deciding what to eat every night.
“We’re delighted to partner with FiveDinners to provide this resource to our community. It’s a practical, positive way to support healthier lifestyles, reduce the stress of meal planning, and help households manage costs during challenging times.”
The community can sign up here: FiveDinners.com/MyCommunity and clicking on the Borough Council of King’s Lynn & West Norfolk.
About FiveDinners
FiveDinners.com is a UK-based meal planning platform founded by chef, author, and TV presenter Theo Michaels. The service provides weekly personalised meal plans and ready-made shopping lists designed to save families time, money, and food waste. Trusted by over 30,000 users, councils, NHS Trusts, and organisations nationwide, FiveDinners offers tailored meal plans including menopause-friendly, mums-to-be, gluten free, calorie-controlled and lots more.