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Low cost activities continue in the Autumn of Play

Autumn of Play

Published: Thursday, 20th October 2022

An initiative between the borough council and Alive West Norfolk that gave young people access to low-cost activities during the summer is being extended into the autumn.

Throughout the October half term the borough council has teamed up with Alive to reduce the cost of activities such as swimming, KASET Skatepark, Alive Adventures, roller skating and Tumble Teds to as little as 50p or £1 in Hunstanton, King’s Lynn and Downham Market, saving older children, teens and families a sizeable amount of money on fun things to do.

Council leader, Stuart Dark MBE, said:

“West Norfolk families continue to face an increasing cost of living. We see the news, like you do, and know that when people’s finances are pressured one of the first things they potentially give up is the meaningful extras like trips out and leisure activities.

“But we also know how important these are for people’s physical and mental wellbeing. As a local authority we’re here to help and support our residents and if we can, as part of our wider efforts,  take away some of that pressure by keeping the cost of these activities as low as we possibly can and letting people know early so they can be reassured and make fun plans for the autumn, then that is what we will do.”

Neil Gromett, managing director of Alive West Norfolk, said:

“Alive West Norfolk aims to provide opportunities to all and with the support of our partners we have been able to put together a package of activities that will make sure young people across the borough can have fun, socialise and be active.

“Once again our summer programme was a huge hit and hundreds of sessions were enjoyed by children, teens and families at a significantly reduced cost. We hope to see people making use of the extended scheme during the Halloween half term.”

Most fun sessions on offer during the half term holiday will cost just £1, reduced even further to 50p for those residents eligible for an Alive card concession. These activities will be in addition to the usual holiday clubs and the free opportunities available through the borough’s network of open spaces, beaches and more than 80 play areas.

At Alive West Norfolk, the activities on offer will include swimming ages 19 and under, KASET Skatepark ages 6-18, Tumble Teds ages 5 and under, Alive Adventures soft play ages 10 and under, and roller skating ages 3-18.

With an Alive card, this half term an adult could take two children aged 4-18 swimming for as little as £6.50, with an Alive card concession that goes down to £3.70, and children under 4 are free.

Normally, the charge for an Alive West Norfolk concession card is £10.  The concession card reduces the cost of activities at Alive West Norfolk venues. This fee is being removed so that any resident eligible for a concession card can obtain it for free, enabling them to access the cheapest possible rates. 

Eligibility for concession cards is State Pension Age (66 years of age and over), NHS Tax Credit Exemption, Income Support Claimant, Job Seekers Allowance, Housing Benefit Claimant, Incapacity Benefit Claimant/Employment Support Allowance, Disability Living Allowance/Personal Independence Payment/Attendance Allowance, Full time student over 18 years of age, Children living with and dependent of anyone in the above categories (excluding State Pension Age) and Pupil Premium.

Full details of the programme, concession card scheme and booking information are available at

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