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The Summer of Play is back in west Norfolk!

Summer of Play 2022

Published: Wednesday, 18th May 2022

Having fun will be child’s play in the summer holidays this year, thanks to an initiative between us and Alive West Norfolk to ensure that young people have low-cost access to a host of activities.

The council has teamed up with Alive to reduce the cost of activities such as swimming, soft play and skating to as little as 50p or £1 in Hunstanton, King’s Lynn and Downham Market, saving older children, teens and families a sizeable amount on regular charges.

Council leader, Stuart Dark MBE, said:

“When we did this last year we said it would be a one-off to support people emerging from the pandemic and its restrictions. But after two years coping with COVID, families – especially those on lower incomes – are still facing an uncertain world and having to wrestle with the increased cost of living.

“We see the news, like you do, and know that when people’s finances are pressured one of the first things they potentially give up is the meaningful extras like trips out and leisure activities.

“But we also know how important these are for people’s physical and mental wellbeing. As a local authority we’re here to help and support our residents and if we can, as part of our wider efforts,  take away some of that pressure by keeping the cost of these activities as low as we possibly can and letting people know early so they can be reassured and make fun plans for the summer, then that is what we will do.”

Neil Gromett, managing director of Alive West Norfolk, said:

“Alive West Norfolk aims to provide opportunities to all and with the support of our partners we have been able to put together a package of activities that will make sure young people across the borough can have fun, socialise and be active.

“Last summer’s programme was a huge hit and hundreds of sessions were enjoyed by children, teens and families at a significantly reduced cost. We hope to see people making use of the extended scheme again in 2022.”

Councillor Sam Sandell, cabinet member for people and communities, said:

“This scheme is primarily aimed at our children, teens and families and we hope they make the most of it. However, we also know many visitors with children will be coming to our area over the summer, with potentially less money in their pockets.

“This extension of the initiative will not only allow them to have a better time in West Norfolk, but by keeping the cost of activities down it will also support our local businesses along the coast who are reliant on them and the money they spend.”

Most fun sessions on offer during the holidays will cost just £1, reduced even further to 50p for those residents eligible for an Alive card concession. These activities will be in addition to the usual holiday clubs that run through the summer and the free opportunities available through the borough’s network of open spaces, beaches and more than 80 play areas.

At Alive West Norfolk, the activities on offer will include swimming ages 19 and under, KASET Skatepark ages 6-18, Alive Adventures soft play ages 10 and under, roller skating ages 3-18, Junior Gymnastics and trampolining.

With an Alive card, an adult could take two children aged 4-18 swimming for as little as £6.50, with a concession card that goes down to £3.70, and children under 4 are free.

Full details of the programme, concession card scheme and booking information will be published at the end of June.

Prices vary between venues; details for each facility can be found at

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