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Recycle Week: This year west Norfolk is ‘Stepping It Up’ in the fight against Climate Change

Cllr Kunes with our food caddy mascot and green recycling bins to promote 'stepping it up' for Recycle Week

Published: Monday, 20th September 2021

Recycle Now and the borough council are asking residents to ‘Step It Up’ in the fight against climate change and take action to protect our environment through even better recycling habits.

This year Recycle Now welcomes a celebrity ambassador to front Recycle Week and is delighted to be working with TV Presenter, Invictus Games Medallist and Strictly Come Dancing Star JJ Chalmers for the national campaign.

JJ is a keen environmentalist and is partnering with Recycle Now to inspire the nation to ‘Step It Up’ in the fight against climate change. JJ Chalmers said, “I’m thrilled to be part of this year’s campaign. I’m passionate about the environment and how we can battle climate change. I am delighted to be working with the Recycle Now team on what has become a really important week of action across the UK. I really want to encourage people to look at what they are doing and how they can ‘Step It Up’ and do even more… even better.”

Recycle Now and the borough council are asking west Norfolk to ‘Step It Up’ and perfect our recycling habits.

Getting recycling right

Latest research from Recycle Now reveals that almost 9 out of 10 people now recycle.

However, 55% of households put items in the general rubbish bin that can be recycled; including foil, aerosols, and plastic toiletry (shampoo and conditioner bottles), plastic trays and cleaning and bleach bottles. This, say Recycle Now and the borough council, is where we need to ‘Step It Up’. We can all help fight climate change by recycling because recycling currently saves 18 million tonnes of CO2 every year, which is the same as taking 12 million cars off the road.

Every year Recycle Week unites retailers, brands, waste management companies, trade associations, national & local governments and the media to focus on how recycling can play a part in limiting the pressure we put on the planet through our use of natural resources.

Recycle Now and the borough council are here to help. West Norfolk is an area of recyclers – but there are some simple things that we can all do to make our recycling even better.

Top tips for recycling:

  • Recycle more of these items: used shower gel, shampoos and deodorant cans.
  • Make sure these never go in the recycling bin: Nappies and greasy pizza boxes.

And if you’re at all unsure about how to recycle a specific item, remember that Recycle Now’s Recycling Locator can show you exactly what needs to go in the recycling bin where you live – just pop in your postcode.

Local recycling | Recycle Now

Craig Stephens, Campaign Manager for Recycle Now, said: “This year we’re focussed on how recycling can help fight climate change and how by recycling even better we can have a bigger impact on our environment. Here in west Norfolk it’s no different – more and more of us are recycling, so the next step is to make sure we get our recycling right. So come on, west Norfolk, keep up the great work and let’s make the recycling here better than ever before.”

Cllr Paul Kunes, Cabinet member for Environment at the Borough Council of King’s Lynn & West Norfolk said: “Every time we recycle well, making sure only the right things go in the green bin, we reduce CO2 emissions. Recycling an aluminium drinks can uses 95% less energy than producing one from raw materials. The energy saved could power a TV for up to three hours.”

Residents in the borough are also reminded that by using their food caddy and grey outdoor waste bin each week they can also help the environment. A resident in Tilney All Saints won the food waste challenge last week. There are still three more weeks to play and win.

Cllr Kunes added: “Please make sure that you play your part in Recycling Week in West Norfolk. It really does make a difference.”

For the second year running major brands are putting their support/backing behind the Week by donating to help fund it including: - Amazon, British Soft Drinks Association, Britvic, Coca-Cola, Coop, Danone, innocent drinks, Listerine, McDonald’s, The Natural Source Waters Association, Ocado, PepsiCo, Prevented Ocean Plastic, and Waitrose and Partners UK

To find out more about Recycle Week, and to find out what you can and can’t recycle where you live, visit

To find out more about the food waste challenge visit

Also see