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Grade your business

Make sure your business is known for quality

The National Quality Assurance Standards

Quality is the key to achieving a world class competitive tourism industry in England. Taking part in the National Quality Assurance Standards is vital to raise the standards throughout the industry. And to develop West Norfolk as a top 'quality' destination. 

The benefits

The Quality Assurance Standards offer lots of benefits including:

  • promotional opportunities in the Enjoy England guides and website
  • detailed assessment and analysis of your facility
  • a nationally recognised quality grading
  • up to date industry information via newsletters

Who carries out quality assessments?

There are two organisations that carry out assessments to national standards.

Quality in Tourism/Visit Britain (Enjoy England)

Contact Quality in Tourism for an information pack:

The AA

The AA also carry out inspections for serviced accommodation. Contact the AA: