Information on the emerging and previous masterplan that will guide regeneration in Hunstanton
About the Emerging Hunstanton Masterplan
Project Scope:
- To combine and update existing masterplans for Hunstanton into one overarching masterplan.
- Align masterplan with emerging carparking strategy , flood defences and leisure centre review.
- Recognise the aspiration to create a multi season draw to the town, not just summer, utilising existing and underutilised property assets.
- Deliver a masterplan that can inform future planning policy, market engagement and inward investment opportunities with private sector and future funding opportunities created by Devolution.
The masterplan will set out the vision and ambitions for the physical regeneration opportunities and ambitions of Hunstanton and consider the appropriate future land use for sites in the town, active travel, public realm, highways, town centre access and connectivity needs over the next 20 years. Focusing on the town centre and sea frontage, but considering the wider urban area of the town, the masterplan will ensure that Hunstanton is a beautiful and high quality place to live – as well as to visit. The project will bring together and update opportunities identified from previous plans, strategies and stakeholder engagement, becoming the blueprint for Hunstanton, ready to respond to investment opportunities that may arise from proposals for devolution in Norfolk & Suffolk as well as leveraging private investment
To shape the draft masterplan, initial conversations are taking place during November with a wide range of local and statutory stakeholders, including parish and town councils, Hunstanton businesses, groups and local stakeholders in December and the wider public in the New Year.
Upcoming Milestones and Engagement:
- Masterplan development and workshops: October-November 2025
- High level engagement with statutory bodies (Environment Agency, Natural England, Historic England etc): November–December 2025
- Town and Parish Council Engagement: November 2025
- Business and Local Stakeholder Workshop: December 2025
- Refine masterplan: December 2025
- Public consultation: January 2026
- Refine masterplan and produce and circulate draft final document: January 2026
- Presentation of final masterplan to Council: Spring 2026
For further information please email: economic.development@West-Norfolk.gov.uk
About the previous Regeneration Masterplan
A masterplan to guide regeneration for Hunstanton's Southern Seafront and Town Centre was launched in 2008. Additionally, the southern seafront area was identified as a priority in the Hunstanton Prosperity Coastal Community Team Prospectus, which was endorsed by Cabinet in April 2017.
The Masterplan exercise was to assess the feasibility (development potential and viability) for mixed use redevelopment, options for public realm, vacant sites and underutilised sites within the study area. The masterplan was launched with a presentation to stakeholders in Hunstanton Town Hall in September 2008. It was formally adopted in November 2008. All four parts of the presentation, and it's appendices, can be downloaded from the link below:
View the Regeneration Masterplan presentation documents
The vision
The masterplan set out a vision of Hunstanton as:
- an active town
- a town that meets the needs of its residents and acts as a good local service centre
- a more attractive seaside destination, where visitors return, stay longer and spend more
- a town that respects its heritage, whilst looking to the future
- a town that makes the most of its setting and natural assets, linking town and seafront and emphasising the views
What the plan reviews
The masterplan reviewed key aspects of the functioning of Hunstanton as a seaside resort and local service centre, including:
- identifying potential development sites
- improving vehicle and pedestrian movement, public transport, access and parking for residents and visitors
- providing design guidance
- identifying areas for visual improvement and environmental enhancement, particularly in the public realm