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PetCheck online guide goes live

Pet Check advert with a cute puppy and kitten.

Published: Wednesday, 11th December 2019

People planning to buy a puppy or kitten from a breeder are being encouraged by The Borough Council of King's Lynn & West Norfolk to ask to see their licence and meet their mum in a new campaign.

The licence number should be displayed on any advert, web page or Facebook page. New guidance on buying a pet can be found at It’s a guide to protect people’s new puppy, keep their kitten safe and healthy, as well as advice on small mammals, bird, reptiles, amphibians and fish.

Marie Malt, senior licensing officer at the borough council, said: “Lucy’s Law will be introduced next year. This protects young dogs and cats by stopping commercial dealers and pet shops from selling puppies or kittens unless they have bred them themselves. It means anyone buying a pet should be dealing directly with a licensed breeder and can ask to see the mum.

“We have introduced our online guide to buying a pet, which provides some tips for checking that your new puppy or kitten has had the best start to their life. We have also provided a list of local licensed breeders, so people can check their credentials. 

“I urge people to look at our website for more details before they get a new pet.”

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