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The council vs Lovell

Borough council football team

Published: Wednesday, 29th May 2019

A team of amateur players from Lovell East Anglia is preparing to face off against local borough council opponents in a charity football match.

The side representing the leading regional housebuilder is set to compete for glory with the Borough Council of King’s Lynn & West Norfolk at Alive Leisure Lynnsport on Saturday 1 June.

The idea for the game came about following discussions during regular meetings held between Lovell and the borough council, on whose behalf the developer is providing affordable homes for the benefit of people living in King’s Lynn.

Proceeds raised through the match will be donated to both The Fire Fighters Charity and West Norfolk Mind, the latter being one of the charities supported by Councillor Geoff Hipperson, Mayor of King’s Lynn and West Norfolk, who will be in attendance at the event and blow the whistle for kick off.

The Fire Fighters Charity provides life-enhancing services to the fire and rescue community, and its support programmes include rehabilitation, recuperation, psychology and nursing.

West Norfolk Mind is an independent charity based in King’s Lynn that promotes mental and social inclusion within the community and supplies resources for individuals who have a mental health issue, as well as their family and friends.

Construction manager Michael Saunders will be coaching the Lovell team for the game.

“The match was originally planned to be a simple, low-key friendly,” he explains, “but as soon as the charity element was suggested, we have been drumming up interest among our supply chain to maximise the amount of money that is raised.

“Both The Fire Fighters Charity and West Norfolk Mind play a crucial role to help people within the local community, and we are proud to be playing in support of them.

“I would urge people to donate to these fantastic causes and help us to spread the word about the fantastic work that they do.”

The Mayor, Geoff Hipperson, said: “I’m delighted to accept the invitation to attend the biggest football match taking place on Saturday 1 June.

“Who needs the Champions League final when the real action is at Lynnsport?

“Two worthy charities will benefit, one being very close to my heart. West Norfolk Mind encourages positive mental health and social inclusion, and this match is a great example of that.”  

The match will kick off at 2.30pm at Alive Leisure Lynnsport on Saturday 1 June.

To make a donation, go to

Lovell East Anglia’s portfolio also includes developments in Holt, Fakenham, Gislingham and Mendlesham, with a range of homes available at each for professional couples and growing families alike.

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