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Sponsor secured for the Soap Box Derby

Cllr Elizabeth Nockolds crouching beside a soap box kart holding a board with the new soap box derby logo. Paul Searle is sitting in the soap box kart.

Published: Thursday, 26th July 2018

The Hunstanton Soap Box Derby becomes the Searles Soap Box Derby as Searles Leisure Resort is announced as the main event sponsor by the organisers, the Borough Council of King's Lynn & West Norfolk.

Searles and the borough council have signed a one-year deal with an option for Searles to sponsor the event again in the future.

The Soap Box Derby returns on 23 September, following its incredible success last year. Fifty teams will race hand-built karts down Hunstanton’s hilly streets, thrilling the crowds of thousands that are expected to attend.

Cllr Elizabeth Nockolds, deputy leader and cabinet member for Culture, Heritage and Health, said: “The Soap Box Derby was a wonderfully successful event in 2017, and we’re delighted to have struck a sponsorship deal with a prominent local business that should help make the event bigger and better for 2018! The Searles Soap Box Derby will be a day packed with free family entertainment, so make sure you come along and enjoy the fun.”

As part of the sponsorship agreement, Searles will delegate some charitable fundraising opportunities to the newly-established Hunstanton 4T5 Club.

The Hunstanton 4T5 Club mirrors many initiatives around the country: when Round Table members have to retire from the club at the age of 45 they often set up clubs for men aged 45 and over, to provide a way of continuing friendships and charity fund raising activity. The club is applying to become a registered charity. The club will be fundraising at the event through a gin tent on The Green, bucket collections, and banner advertising for businesses, with all the money raised going to local good causes.

Paul Searle, Director of Searles and chair of the 4T5 Club, said: “As a business we’re pleased to work with the borough council to promote this great event. We hope that the Searles Soap Box Derby will draw another huge crowd of residents and visitors and show them what Hunstanton has to offer. And as the 4T5 Club it gives us something to get our teeth into to begin raising money for good causes.”

Entries for the Searles Soap Box Derby are still open at on our Hunstanton Heritage Gardens events page, but interested teams should move fast as there are only a few places left.

The day promises a great day of family entertainment starting at 10:30am, including live music, stalls, and a gin tent. Racing starts at noon, and the winners’ presentations will take place on The Green at 5pm. The course will start in Boston Square and continue along Cliff Parade alongside the Heritage Gardens, and finish at the mini-roundabout.

The Soap Box Derby is one of the activities that form part of the Hunstanton Heritage Gardens project, which is funded by the borough council and the National Lottery through a grant from the Heritage Lottery Fund (HLF) and Big Lottery Fund.

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