Published: Thursday, 5th July 2018
Keep It Clear is Anglian Water’s pioneering, transformational behaviour change programme to tackle the problem of sewer blockages.
The blockages are caused by things such as fats, oils and grease (FOG) being put down the sink, or wipes and other bathroom waste being flushed down the toilet.
Anglian Water call FOG and bathroom waste such as wipes, tampons, pads, cotton buds, etc. unflushables. 80% of sewer blockages are avoidable and caused by unflushables.
Avoidable blockages caused by unflushables lead to sewer flooding of homes and environmental pollution, which is distressing, costly to put right, and potentially devastating for wildlife and our local waterways and seas.
Simple rules for sinks and loos at home can be found on Anglian Water's website along with a lot more information about the campaign that everyone can support.