Published: Friday, 31st July 2026
Press release from King's Lynn Town FC (31 July 2026).
King’s Lynn Town Football Club is delighted to reveal our new away shirt for the upcoming season, with supporters taking centre stage in the launch of the new design.
The photoshoot brought together a group of Linnets fans to showcase the new strip, celebrating the passion and loyalty that follows the club both home and away.
The new away shirt combines a fresh, modern look with a subtle nod to King’s Lynn’s heritage, featuring a bespoke pattern inspired by the historic floorboards of the town’s Guildhall, which is currently being sensitively preserved and enhanced as a local, regional and international centre for arts, creativity and theatre for everyone to enjoy,
Tim FitzHigham, Creative Director of the Guildhall of St George, King’s Lynn, said: "For someone born in King's Lynn who loves football, it’s just incredible that the Linnets have chosen to feature the ancient Guildhall floor on their great new away kit. I helped uncover the floor and am so excited. I hope that the Guildhall floor that’s hosted over 600 years of amazing players, including Shakespeare, on the shirts means a great season for the Linnet’s players and the club”.
Proudly displayed on the front of the shirt is Charmed Interiors, who continue their long-standing support of the club as our main away shirt sponsor.
A huge thank you goes to every supporter who took part in the launch photoshoot and helped bring this year’s away kit to life. Your enthusiasm and passion for the club made this launch possible, and we’re proud to have our supporters at the heart of unveiling the new away shirt.
The new away shirt will be exclusively available to purchase from the Club Shop from Saturday, before going on sale through our online store from Sunday. We can’t wait to see supporters wearing the new kit and backing the Linnets throughout the 2026/27 season.
Photos courtesy of Steele Media.