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Action Plan 2025 - 2027

Support our communities

Action plan support communities header

Table showing each action of the strategy and it's outcomes
2025-2027 Actions Key dates Outcomes Lead Officer & Portfolio Holder
Develop a Health and Wellbeing Strategy and Action Plan April 2026 Launch of new Strategy.

Completion of Health Inequalities Toolkit.
Assistant Director,
Health, Wellbeing and Public Protection


People and Communities,
Cllr J Rust
Develop 5-year Strategy for Leisure and Culture ensuring growth and additional partnership working

Set a clear strategy for Leisure and Culture.
June 2026 Improved focus on transformation and change.

Understanding of the strategic objectives by all key partners, stakeholders and staff.

Link strategy with West Norfolk Health & WellbeingPartnership strategy review and Integrated Healthcare Enterprise Marmot report (Improved partnership working with Health & Wellbeing service providers).

Review the social isolation and loneliness service in light of recommissioning by NCC (Supporting residents at risk of social isolation and cost of living pressures).

Annual report produced for 2025/26.
Assistant Director,
Leisure and Culture

Assistant Director,
Health, Wellbeing and Public Protection

Deputy Leader and Business,

Cllr S Ring

Culture and Events,
Cllr S Lintern

People and Communities,
Cllr J Rust
Develop and support partnerships with key stakeholders to deliver improved health and wellbeing for West Norfolk residents drawing on outcomes of Health & Wellbeing Strategy and Marmot recommendations.

Working with, but not limited to,the following groups:
  • Health and Wellbeing Partnership
  • West Place Board
  • RISE
  • Sport England Place Expansion
  • Supporting delivery of new QE Hospital
  • Marmot review recommendations
October 2026 Improved partnership working across the Health & Wellbeing system and greater understanding of needsof our communities.

Voluntary Community and Social Enterprise sector which supported and capable of delivering health and wellbeing priorities.

Leisure and culture offer aligned with health and wellbeing priorities.
Assistant Director,
Health, Wellbeing and Public Protection

People and Communities,

Cllr J Rust
CIC transformation plan

Offer various communication channels to provide customers with greater flexibility and control.

Upgrade the Call Centre and Webchat Software.

Introduce SMS and WhatsApp.

Introduce the Virtual Agent on digital channels, service area calls and replace the Interactive Voice Response options.
November 2026 Improved customer service delivery with the introduction of AI-powered virtual agents to provide:

Faster enquiry resolution to common questions and customers directed to the appropriate communication channel.

24/7 availability to ensure customers can access our services outside of regular business hours.

Deliver multilingual support.
Assistant Director,
Corporate Services


People and Communities,
Cllr J Rust