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Action Plan 2025 - 2027

Promote growth and prosperity to benefit West Norfolk

Action plan promote growth header

Table showing each action of the strategy and it's outcomes
2025-2027 Actions Key dates Outcomes Lead Officer & Portfolio Holder
Develop the investment plan for West Norfolk

Plan for Neighbourhoods investment plan.

Norfolk and Suffolk Investment Fund.
March 2026 Investment in infrastructure and projects that will deliver long-term benefits to improve the lives of people through higher skilled, higher value work that is age appropriate.

Investment that will transform connectivity, learning and investment opportunities, improving the attractiveness of the area.

In line with Marmot principles, support the creation of healthy and sustainable places and communities through positive social value outcomes.
Assistant Director,
Regeneration, Housing and Place


Leader, Cllr A Beales

Deputy Leader and Business,
Cllr S Ring
Complete housing needs assessment November 2025 Inform housing investment decisions and priorities to ensure the right type and tenure of housing is planned and delivered to meet identified needs.

Identify gaps in provision where the creation of a stable home can transform lives, providing a foundation for individuals to build successful and fulfilling futures.
Assistant Director
Regeneration, Housing and Place


Leader, Cllr A Beales
Progress the West Winch Housing Access Road Project

Work to support the commencement of the Housing Access Road.
August 2026 Unlock the development of 4,000 new homes.

Improve the environment in the existing community of West Winch blighted by traffic
Assistant Director,
Regeneration, Housing and Place


Planning and Licensing,
Cllr J Moriarty
Southgates Masterplan

Progress the Southgates Masterplan to deliver and support/identify funding programmes.

Implement sustainable transport/active travel opportunities for local residents.
Ongoing Improve Southgates to reduce traffic dominance, enhance pedestrian and cyclist access, and restore the historic South Gate as a central visual and cultural landmark.

Upgrade surrounding public spaces to create an attractive and accessible entry point to King’s Lynn.
Assistant Director,
Regeneration, Housing and Place


Leader, Cllr A Beales

Deputy Leader and Business,
Cllr S Ring
King’s Lynn Neighbourhood Board (formerly known as King’s Lynn Town Board) delivery of existing projects
  • St George’s Guildhall & Creative Hub
  • Active & Clean Connectivity
  • Riverfront Regeneration
  • Rail to River
  • Multi-User Community Hub
March 2026
(in contract)
Improve town centre attractiveness and cultural experience.

Create a successful, modern, mixed-use town centre.

Enhance connectivity and accessibility.

Improve safety, security and community wellbeing.

Raise young people’s aspirations and support business
and skills growth.
Assistant Director,
Regeneration, Housing and Place


Leader, Cllr A Beales

Deputy Leader and Business,
Cllr S Ring
King’s Lynn Neighbourhood Board - development of an investment and regeneration plan for the ‘Plan for Neighbourhoods programme’

Regeneration plan for Plan for Neighbourhoods Fund.

Capital and revenue elements commencing April 2026.
November 2026 Create a more inclusive, vibrant and sustainable town, placing local people at the heart of regeneration. Assistant Director,
Regeneration, Housing and Place


Leader, Cllr A Beales

Deputy Leader and Business,
Cllr S Ring
King’s Lynn Masterplan

To support developer and investment confidence and be incorporated into a new Local Plan.
May 2026 Incorporating a number of existing strategies; Local Plan context; and new Town Investment Priorities (emerging from Plan for Neighbourhoods consultation and engagement) commission a Masterplan document for Kings Lynn Town Centre.

6 sites to be subject to more detailed design and project development.

Create investible propositions in the context of devolution funding to support outcomes of a ‘vibrant and repurposed’ town centre.
Assistant Director,
Regeneration, Housing and Place


Leader, Cllr A Beales

Deputy Leader and Business,
Cllr S Ring
Hunstanton Masterplan

To support developer and investment confidence in Hunstanton.
November 2025 Deliver a clear vision for future investment and growth in Hunstanton, supporting future Council decisions and wider investment opportunities. Assistant Director,
Regeneration, Housing and Place


Deputy Leader and Business,
Cllr S Ring
King’s Lynn Enterprise Park

Promote the Enterprise Zone as a high profile location to grow and invest, focused on the priority sectors in our local economy including manufacturing, advanced engineering, med-tech and related supply chains. 

Complete the western access and infrastructure to open up further plots to support further business expansion on the Park.

March 2027 Availability of land and premises to unlock business growth, attract inward investment, increase productivity and creation of new jobs. Assistant Director,
Regeneration, Housing and Place


Deputy Leader and Business,
Cllr S Ring
Deliver the Shared Prosperity Fund and Rural England Prosperity Fund for 2025/26

Focus investment on people and skills projects to support people into employment, workforce skills development and recruitment to key sectors.
March 2026 Creation of jobs, more people in employment, education or training. Increased growth and productivity of businesses. Assistant Director,
Regeneration, Housing and Place


Deputy Leader and Business,
Cllr S Ring