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King's Lynn Riverfront Regeneration Area

Find out about the delivery plan that aims to maximise the potential of the riverfront area in King's Lynn

An artist impression of the planned regeneration area in King's Lynn

The riverfront site - Nelson Quay

We commissioned the specialist development and regeneration consultancy Urban Delivery to prepare a delivery plan. The plan aims to maximise the potential of the riverfront area in King’s Lynn. The final delivery plan has been formally adopted by us.

The masterplan for the scheme shows mostly residential development. But also includes an element of retail and commercial development, including a boutique hotel.

In total, 41,329sqm (436 homes) and 7,659 sqm of commercial space have been outlined within the masterplan. 

This development will complement existing quayside attractions, which include: 

  • pleasure-boat moorings on the pontoons
  • a series of bars and restaurants
  • a hotel
  • the iconic Custom House

We've already invested approximately £5m in:

  • land assembly
  • land clearance
  • road infrastructure
  • transport improvements

The next steps

We'll now need to:

  • appoint a team to develop site infrastructure and the planning application
  • apply for outline planning for the scheme
  • look to secure a joint venture, developer partner or investor

For more information on this, and other potential projects, please visit the Invest West Norfolk website.


Whilst developing the project, we ran a consultation to allow for comments on the proposal. You can view the exhibition boards we made available during the consultation, in the document download box below.

You can also view our public consultation report, and our final delivery plan below.

View final delivery plan

Further information 

For further information, please email us at